Why Customer Convenience Has to Start with Customer Experience

While it's no secret that online shoppers value convenience above all else (even more than cheaper pricing or better selection), "convenience" isn't just implementing a...

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The importance of browsing behavior around the holidays

Browsing behavior is a rich source for you to understand your customers’ likes and interests. You are probably already running some email campaigns based on browsing behavior:...

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Tis' the season of gifting your customers with the marketing offers they really want

The holidays offer a big gift to the enterprise retail marketer - customer data.The volume of shopping done during this time can benefit brands throughout the whole year, not...

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How to Choose a Customer Data Platform: The Essential Requirements

Customer data platforms – they’re so hot right now. With increased attention and research from Gartner in recent months, marketers want to know whether CDPs are the answer to...

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