With online shoppers choosing where they buy from based on convenience, marketers need to understand that convenience starts with a personalized customer experience, and the key to...
Top articles and trending news around customer data platforms, including topics on customer data management, analytics, & orchestration for enterprise brands.
Holidays bring a surge of visitors to your site. Even if they don't buy, they signal an interest in your brand. Learn how you can ID & target these customers.
We share tips and tricks on how to use a CDP to optimize your holidays promotions so you can delight your current customers and drive new customers to buy again
Not all CDPs are created equal. As the category matures, enterprise marketers should understand their expectations & needs. Here are 5 ways to choose wisely.
By Laura Corbalis
By Karen Wood
Dec, 31 1969
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