Sarah McConnell

Why Customer Convenience Has to Start with Customer Experience

With online shoppers choosing where they buy from based on convenience, marketers need to understand that convenience starts with a personalized customer experience, and the key to...

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Laura Corbalis

Customer data platform news 12/22/2017

Top articles and trending news around customer data platforms, including topics on customer data management, analytics, & orchestration for enterprise brands.

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Rinat Shimshi

The importance of browsing behavior around the holidays

Holidays bring a surge of visitors to your site. Even if they don't buy, they signal an interest in your brand. Learn how you can ID & target these customers.

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Laura Corbalis

Customer data platform news 11/10/2017

Top articles and trending news around customer data platforms, including topics on customer data management, analytics, & orchestration for enterprise brands.

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Laura Corbalis

Tis' the season of gifting your customers with the marketing offers they really want

We share tips and tricks on how to use a CDP to optimize your holidays promotions so you can delight your current customers and drive new customers to buy again

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Karen Wood

How to Choose a Customer Data Platform: The Essential Requirements

Not all CDPs are created equal. As the category matures, enterprise marketers should understand their expectations & needs. Here are 5 ways to choose wisely.

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