The State of Retention Marketing: 73% of Customers Are One-Night Stands

Most marketers have resigned themselves to the transactional nature of today’s consumer and focus efforts on retargeting or – you guessed it – more acquisition. But focusing on...

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Retention marketing campaigns the predictive way

Recently I wrote a blog about some of the best retention marketing campaigns. All of these campaigns are customer event driven, which makes them so popular with customers. You...

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