10 Predictive marketing glossary of terms

Innovative retail marketers are beginning to use predictive analytics to make the most out of their email campaigns and as a result; we’re beginning to see a mass movement toward...

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How to measure incremental lift: $XX off when you purchase $YY or more

Marketers often execute promotions where they give $XX off when you purchase $YY or more.  Recently a client of mine executed such a promotion and believed it provided a positive...

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