Dominique Levin
By Dominique Levin
Oct, 25 2013

10 Predictive marketing glossary of terms

Marketers are beginning to use predictive analytics to optimize their email campaigns. Become acquainted with this glossary of predictive marketing terms.

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Omer Artun
By Omer Artun
Apr, 13 2010

How to measure incremental lift: $XX off when you purchase $YY or more

How to measure incremental lift: $XX off when you purchase $YY or more

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