Predictive Marketing Company to Help Outdoor Grilling Retailer Increase Revenue through Personalization
NRF 103rd ANNUAL CONVENTION & EXPO – NEW YORK – January 13, 2014 – AgilOne, the cloud-based predictive marketing company, today announced that Traeger Wood Pellet Grills, an outdoor grilling retailer that has been the choice of food enthusiasts since the 1990s, is going to leverage predictive analytics technology to build more targeted marketing campaigns, improve customer engagement and turn greater profits via wood pellet replenishments. With AgilOne Digital Edition, Traeger will have the ability to gain a greater understanding of customer buying patterns so they can market to the right people at the right time.
Traeger had previously been using a batch-and-blast method to reach buyers via email, but they realized that approach was not an effective way to build ongoing loyalty with customers who should be easy targets for wood pellet replenishments. In addition, they were not optimizing opportunities to reach buyers with abandoned carts. Thus, they have turned to AgilOne to re-energize their marketing efforts.
Traeger has the potential to do the following with AgilOne Digital:
- Minimize email unsubscribe rates
- Increase email open and click rates
- Reduce abandoned shopping carts
- Bring customers back to the website more often
- Increase purchase frequency
- Grow average online order value
“We selected AgilOne because we want to learn more about what our customers are buying at different times of year,” said Clayton Shumway, email marketing manager at Traeger Wood Pellet Grills. “If a customer has bought a grill from us, for example, we can follow up with offers for grill accessories and wood pellets. We should also know how long it takes our customers to go through a package of our wood pellets so we can send them a personal email to remind them to re-order from us. Replenishment is a huge revenue opportunity for us.”
“Amazing things happen when you put data science in the hands of everyday marketers,” said Omer Artun, CEO of AgilOne. “The power of AgilOne Digital will help Traeger to quickly gain insights into buyer preferences so they can make smarter marketing decisions that impact the bottom line. We make it extremely easy for retailers like Traeger to make sense of large amounts of data so they can focus on the more important task at hand – building lasting, profitable customer relationships.”
About Traeger Grills
Since its humble start in Oregon in the 1990's, Traeger Wood Pellet Grills have been the outdoor cooking choice of food enthusiasts. For years, the grills were offered in limited quantities and geographic areas. However, as people began to taste the food cooked on a Traeger, word spread about the unique flavors only Traeger natural wood pellets can provide. Now, to meet customer demand, the same quality Traeger Wood Pellet Grills are being offered to everyone. No matter what type of food, no matter the quality of cut, a Traeger makes it delicious. That's why we always say, "Stop grilling, START TRAEGER'ing!" For more information, please visit http://www.traegergrills.com/.
AgilOne is a cloud-based predictive marketing platform. It is used by brands including Shazam, Sports Authority, Moosejaw, ideeli, and shopPBS.org. AgilOne helps marketers connect with the individual in every customer. AgilOne prescribes exactly the right marketing offer, makes each relationship more profitable, and simplifies the science of marketing. Based on a data-scientist approach, AgilOne makes big customer data clean and smart. Then, AgilOne recommends what immediate actions to take to increase revenue. AgilOne is based in Mountain View, CA and is venture-funded by Sequoia Capital and Mayfield Fund. The company has been featured in well-respected publications and news programs including CNN, NPR’s Marketplace, and Internet Retailer magazine. For more information, please visit http://www.agilone.com.