Tumi and francesca’s Bridge the Online/Offline Divide with AgilOne

March 29, 2017

Online-vs-Offline_Cover_Yourstory.pngToday we announced the ability to integrate location data into a single customer profile that enables relevant and timely offers for optimized customer engagement. For retailers with both physical stores and digital commerce, this is a competitive must.

Location data offers key real-time insights

The accuracy and availability of location information from mobile devices of shoppers in stores has become a rich opportunity for marketers. Marketers can now stitch together important real-time physical data with omni-channel customer profiles, and deliver relevant messaging to in-store shoppers at the right moment and through the right medium. Even though location data is meaningful for only a short period of time, retailers can use it to reach a new level of customer engagement at the moment of impact.

Tumi boosts sales 30% with a single view of the customer

Tumi, a premium luggage and travel bags retailer, is using AgilOne to holistically view each customer – and creating dramatic sales gains as a result. Sharing how they are doing it, Tumi’s Chief Digital Officer Charlie Cole will speak with AgilOne’s CEO Omer Artun in an upcoming webinar where retailers can learn from Tumi’s experiences. Charlie will share Tumi’s approach to organizational alignment and why they left their Marketing Service Provider for a Customer Data Platform. Here are some of Tumi’s recent results:

  • Direct e-commerce sales are up 30% so far this year compared with a year ago.
  • Tumi posted full-price sales growth of 28.5% in 2016.
  • After shaving its responsive site load times, mobile conversions are up 44% so far this year.
  • Sending fewer, more relevant emails has led to an average email open rate of 30% for Tumi.
  • With its new email approach, Tumi sent 40 million fewer emails in 2016 than a year earlier                  while generating more revenue from email.

Launch_Socialmedia_Pack_1_Email Banner copy.pngInterested in learning more about how Tumi's omni-channel strategy has impacted their customer engagement and the lessons they learned along the way? Register today!


francesca’s eliminates digital/store data silos

francesca’s is a leading women’s specialty retailer headquartered in Houston, TX. Through a growing fleet of over 670 intimate and inviting boutiques across the US, francesca’s offers clothing, jewelry, accessories, footwear, and unique gifts with new arrivals almost daily. francesca’s recently retained AgilOne to manage its customer data. With a rapidly growing online business atfrancescas.com, francesca's expects to eliminate silos and unify data from all channels using the AgilOne solution.

“At francesca’s, we’ve invested in many tools, but we lacked the system to bring everything together and make our insights actionable” said Erik Lautier, francesca’s Chief Marketing Officer. “We believe that AgilOne’s offerings are well-aligned with our marketing and guest-centric culture. We look forward to better understanding visit frequency, promotional sensitivity, preferred channel, and product and category affinities. Ultimately, this will enable us to deliver targeted marketing programs which our guest may find relevant and engaging, and help drive stronger boutique traffic, ecommerce growth, and customer satisfaction.”  

Authentic experiences are the natural output of a holistic customer view

Data silos continue to be the Achilles heel for omni-channel retailers who want to engage customers with authentic experiences. Advances in technology and the increasing prominence of Internet of Things data made available through mobile devices and wearables is helping marketers create a more complete, holistic view of the customer. And even something as seemingly straightforward as matching data sets together that include location data goes a long way toward delivering relevant and timely offers and experiences.    

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