What We Are Reading This Week: Retention Marketing is reaching the corner store

May 03, 2015


Retention marketing is reaching mom and pop stores (with the help of Square):

Square's heavy focus on merchant services now includes introductory marketing tools aimed at small businesses already using the mobile point of sale company to email coupons to customers based on how often they visit a store.

Dun and Bradstreet may be 173 years old, but when it came time for a massive rebrand, the business data firm was anything but stodgy. The company, founded in 1841, worked with Droga5, a creative agency that's better known for its eye-catching work for consumer brands including Under Armour and Newcastle Brown Ale.

During the flurry of holiday promotions and your email marketing lists can hide a lot of clutter and “dirty data,” that can result in some serious consequences, like reduced deliverability and effectiveness of your email marketing program.

Online commerce is a huge part of the retail economy, but physical stores are still essential channels — despite all the chatter of same-day and one-hour delivery, consumers still use them to get what they need, exactly when they need it.

Marketing is one of the biggest expenses for successful real estate agents. Digital marketing has become a cornerstone of every agent’s marketing strategy, and when you consider the cost effectiveness, it’s easy to see why.

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