January's STORES magazine featured a print article sharing how Hugo Boss leverages AgilOne to understand their customers' behavior, predict their movements, and better engage with them across channels.
The amount of digital customer data brands collect daily can be overwhelming. When you bring physical sources - like stores - into the picture that data gets even harder to analyze. However, today's consumer is enganging with brands across channels seamlessly and is expecting a consistent brand message. Digital interactions affect store purchases, and those real life engagements affect customer lifetime value. Today's marketer needs to have a customer data platform that automatically collects and connects omni-channel customer data, analyzes it, and provides ways they can easily act on that data. In this article, Hugo Boss shares they have grown their business and built more genuine relationship with thier customers based off data.
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