Laura Corbalis

Tis' the season of gifting your customers with the marketing offers they really want

We share tips and tricks on how to use a CDP to optimize your holidays promotions so you can delight your current customers and drive new customers to buy again

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Laura Corbalis

1 + 1 = 3: Enhancing Oracle Marketing Cloud with an enterprise customer data platform

Oracle & AgilOne dispel common myths about CDPs & marketing clouds, & demonstrate why brands benefit when CDPs &marketing clouds successfully work together.

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Karen Wood

How to Choose a Customer Data Platform: The Essential Requirements

Not all CDPs are created equal. As the category matures, enterprise marketers should understand their expectations & needs. Here are 5 ways to choose wisely.

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Omer Artun

Understanding the Difference Between CDPs and DMPs

MSPs' highly customized approach & scaled-up database models have become too expensive & clunky. CDPs have 3 main pieces of functionality making them superior.

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Karen Wood

AgilOne’s Customer Data Platform Summit Was a Resounding Success

Yesterday AgilOne hosted our Customer Data Platform Summit – the first conference of its kind.

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Laura Corbalis

Webinar Notes: Moosejaw's journey with deep customer personalization - what they discovered

Today in our webinar, Moosejaw's CMO shares his persona based personalization strategies and how to maximize customer lifetime value with personalization

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